But if employed strategically and conservatively-seven months is admittedly a pretty long time to wait-it can help bring in more revenue for an artist by capitalizing on true fans without screwing over everyone else.
This strategy of “windowing” new albums might not work for everyone-certainly, it helps to have a fanbase as rabid as Adele’s or Swift’s. We saw a similar phenomenon unfold with the release of Adele’s 25, which went on to become the top-selling album of 2016 despite being kept off of streaming services for its first seven months.
